Welcome to the 7-Day Campaign for Connection Challenge

Research tells us that three out of four Americans see political hostility and divisiveness as a serious problem and want to live in a less polarized country. This makes good sense: Intense social division hurts our relationships, our well-being, and the very fabric of our democracy. 

That’s why we have launched this 7-Day Campaign for Connection Challenge, designed to help us navigate these polarized times with practical, science-based skills. Our goal is simple: to make it easier for you to connect with others with empathy and respect, even if they see the world differently from you.

We invite you to see how practicing these skills can foster understanding, ease stress, and create a stronger sense of connection with your loved ones and community. Let’s turn division into understanding and conflict into connection!

See the Person, Not the Label

1

When we learn personal details about others—we view them with more warmth. By focusing on individual qualities and characteristics, we feel less threatened by people who might seem “not like us.”

Illustration of four people sitting on a park bench. On the left, an elderly man is reading a book. In the middle, a young woman is looking at her phone. On the right, two people are engaged in conversation, with one gesturing as they talk. The background shows trees, suggesting a park setting.

Expand Your Views and Circles

2

Science suggests that forming friendships with people who don't look or think like you is good for your health. A first step is seeking out information that can challenge your stereotypes and assumptions about other groups, such as by visiting places–or media–that expose you to new people and ideas.

Illustration of a chess tournament scene. In the foreground, a woman with a teal hat and a purple dress stands observing. In the background, a sign reads 'Chess Friendly Tournament.' A man stands near a chess table with two players seated behind him, focused on their game. A poster on the wall behind him reads 'Join the Community!' The scene suggests a welcoming and inclusive environment where people are encouraged to participate and connect through chess. The title 'Expand Your Views and Circles' highlights the theme of social engagement and broadening perspectives.

Find Shared Identities

3

We can better connect with people who don’t share our views if we focus on other important identities that we have in common—i.e., As humans, sisters, neighbors.

Illustration of four individuals, two in red jerseys and two in blue jerseys, standing close together. The people in blue are smiling and excited, possibly about the event the group is observing. The individuals in red appear to be a bit more distressed, with mixed expressions of concern or surprise, indicating that they might not be pleased with the outcome of the event. The image might depict people observing a sports event, with the differences in jersey colors indicating support for different teams.

Practice Perspective Taking

4

Perspective taking can help us appreciate where others are coming from—all while holding firm to our own views. When you find it difficult to relate to someone’s viewpoint, try asking yourself, “What experiences might have shaped their views?” By considering this question—even if you don’t engage directly with the other person—you can broaden your perspective.

Illustration of two individuals, facing each other in profile. The person on the left has short, light-colored hair and is wearing a collared shirt, while the person on the right has darker hair with a slightly different hairstyle and is wearing a sleeveless top. Both appear to be looking directly at each other with neutral expressions, suggesting a moment of mutual observation or confrontation.

Listen with Compasssion

5

Science tells us that if we want other people to understand us, we should start by listening more closely to them. When we listen, we are perceived as more trustworthy, and it encourages our conversation partners to be more open-minded, less defensive, and less focused on their self-interests. 

Illustration of two individuals sitting at separate tables, each with a confused expression and a question mark above their heads. Both are looking at piles of puzzle pieces in front of them. A torn line splits the image in the middle, symbolizing a divide between them. On the left, a woman with braided hair rests her chin on her hand next to a pink mug and a box labeled '1000 Piece.' On the right, a man rests his head on his hand with a yellow cup beside him and a box labeled 'Puzzle.' The background shows large windows, and the scene suggests a shared sense of confusion or frustration.

Try Self Distancing

6

When conversations get heated, we can get so caught up in our thoughts and emotions that we can’t engage constructively. Self-distancing encourages you to view yourself from an outsider's perspective and think about yourself in the third person—such as saying, "Jane is so angry" instead of "I'm so angry".

Illustration of two individuals facing each other, both appearing frustrated. The person on the left, wearing a light-colored shirt and tie, has arms crossed with an angry expression, indicated by a red anger mark on their head. The person on the right, wearing a headscarf and dark clothing, is holding their forehead with a tense expression, also indicated by a red anger mark. Both individuals seem to be in a heated or stressful conversation.

Identify Common Goals

7

Despite our differences, we’re more willing and able to put those differences aside when we identify a shared goal that we need to work together to achieve. Focusing on common goals can shift our perceptions of each other from adversaries to collaborators.

Illustration of two smiling individuals seated at a table. The person on the left, wearing a red shirt, is pointing enthusiastically towards something off-screen, while the person on the right, wearing a blue shirt, is also smiling and appears engaged in the moment. A drinking glass sits on the table between them, suggesting they are in a casual setting. The scene conveys a sense of excitement and positive interaction.

See the Person, Not the Label

1

When we learn personal details about others—we view them with more warmth. By focusing on individual qualities and characteristics, we feel less threatened by people who might seem “not like us.”

Illustration of four people sitting on a park bench. On the left, an elderly man is reading a book. In the middle, a young woman is looking at her phone. On the right, two people are engaged in conversation, with one gesturing as they talk. The background shows trees, suggesting a park setting.

Find Shared Identities

3

We can better connect with people who don’t share our views if we focus on other important identities that we have in common—i.e., As humans, sisters, neighbors.

Illustration of four individuals, two in red jerseys and two in blue jerseys, standing close together. The people in blue are smiling and excited, possibly about the event the group is observing. The individuals in red appear to be a bit more distressed, with mixed expressions of concern or surprise, indicating that they might not be pleased with the outcome of the event. The image might depict people observing a sports event, with the differences in jersey colors indicating support for different teams.

Listen with Compasssion

5

Science tells us that if we want other people to understand us, we should start by listening more closely to them. When we listen, we are perceived as more trustworthy, and it encourages our conversation partners to be more open-minded, less defensive, and less focused on their self-interests. 

Illustration of two individuals sitting at separate tables, each with a confused expression and a question mark above their heads. Both are looking at piles of puzzle pieces in front of them. A torn line splits the image in the middle, symbolizing a divide between them. On the left, a woman with braided hair rests her chin on her hand next to a pink mug and a box labeled '1000 Piece.' On the right, a man rests his head on his hand with a yellow cup beside him and a box labeled 'Puzzle.' The background shows large windows, and the scene suggests a shared sense of confusion or frustration.

Identify Common Goals

7

Despite our differences, we’re more willing and able to put those differences aside when we identify a shared goal that we need to work together to achieve. Focusing on common goals can shift our perceptions of each other from adversaries to collaborators.

Illustration of two smiling individuals seated at a table. The person on the left, wearing a red shirt, is pointing enthusiastically towards something off-screen, while the person on the right, wearing a blue shirt, is also smiling and appears engaged in the moment. A drinking glass sits on the table between them, suggesting they are in a casual setting. The scene conveys a sense of excitement and positive interaction.
2

Expand Your Views and Circles

Science suggests that forming friendships with people who don't look or think like you is good for your health. A first step is seeking out information that can challenge your stereotypes and assumptions about other groups, such as by visiting places–or media–that expose you to new people and ideas.

Illustration of a chess tournament scene. In the foreground, a woman with a teal hat and a purple dress stands observing. In the background, a sign reads 'Chess Friendly Tournament.' A man stands near a chess table with two players seated behind him, focused on their game. A poster on the wall behind him reads 'Join the Community!' The scene suggests a welcoming and inclusive environment where people are encouraged to participate and connect through chess. The title 'Expand Your Views and Circles' highlights the theme of social engagement and broadening perspectives.
4

Practice Perspective Taking

Perspective taking can help us appreciate where others are coming from—all while holding firm to our own views. When you find it difficult to relate to someone’s viewpoint, try asking yourself, “What experiences might have shaped their views?” By considering this question—even if you don’t engage directly with the other person—you can broaden your perspective.

Illustration of two individuals, facing each other in profile. The person on the left has short, light-colored hair and is wearing a collared shirt, while the person on the right has darker hair with a slightly different hairstyle and is wearing a sleeveless top. Both appear to be looking directly at each other with neutral expressions, suggesting a moment of mutual observation or confrontation.
6

Try Self Distancing

When conversations get heated, we can get so caught up in our thoughts and emotions that we can’t engage constructively. Self-distancing encourages you to view yourself from an outsider's perspective and think about yourself in the third person—such as saying, "Jane is so angry" instead of "I'm so angry".

Illustration of two individuals facing each other, both appearing frustrated. The person on the left, wearing a light-colored shirt and tie, has arms crossed with an angry expression, indicated by a red anger mark on their head. The person on the right, wearing a headscarf and dark clothing, is holding their forehead with a tense expression, also indicated by a red anger mark. Both individuals seem to be in a heated or stressful conversation.

“We must build dikes of courage to hold back the flood of fear.”

–Martin Luther King, Jr

  • Barbara Fredrickson
    “We scientists need partnerships with organizations like the GGSC because we’re not experts in reaching loads of people on a regular basis. Providing sustained delivery of content that’s thoughtful, not over-the-top, appropriately measured, and empirically grounded—that’s what the GGSC does better than anybody.”

    Barbara Fredrickson, Ph.D., Kenan Distinguished Professor of Psychology, University of North Carolina at Chapel Hill

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